Company Profile

TWREB Group draws on deep real estate industry experience, a solid foundation of cooperation with banking institutions, and a professional team of real estate attorneys. From beginning to end, the company seeks to provide clients with comprehensive real estate and legal support.

Through up-to-date professional knowledge, advanced training methods, scientific market research and analysis, and a complete service philosophy, the company aims to develop highly professional real estate agents and remain at the forefront of the industry while serving clients sincerely and attentively.

The company's distinctive model emphasizes mutual support and teamwork, together with a broad base of quality clients. Its goal is to help property sellers achieve satisfactory prices, help purchasers obtain properties suited to their needs, and provide continuing follow-up service after a transaction.

The historical profile states that TWREB sought to establish new service standards and service concepts for the real estate brokerage industry. Loyalty, confidentiality, and reliability are identified as principles the company is committed to observing.

Corporate Culture

As a pioneering participant in the real estate industry, the company focuses on helping every agent realize their potential. It seeks to provide a working platform where agents can demonstrate their talents and release their abilities.

A positive and ambitious corporate culture is intended to attract talented people, allow them to grow together with the company, contribute their individual strengths, and pursue their dreams of success.

The Philosophy of Care

The Company Cares for Its Employees

Care is described as a powerful force. TWREB Group historically described care as the core of its brand, using a people-centered management philosophy and a competitive compensation system to bring people together.

Employees Care for Clients

Quality service is described as one of the company's core competitive strengths. Employees who feel supported by the company are encouraged to carry that same care into their daily work and to serve every client with sincerity and a genuine smile.

Clients Create Value for the Company

Sincere care and quality service can earn client recognition and loyalty toward the TWREB brand, while also creating greater value for the company. The historical profile presents the company's improving performance as evidence of this principle.

The Spirit of Winning

Winning Through Innovation

Innovation is described as a foundation of TWREB's success. It runs through every stage of development and is reflected in every achievement.

Winning Through Cooperation

Guided by the principle of sincere cooperation, the company sought multi-party partnerships with clients, business partners, and professional organizations. As a real estate intermediary, it emphasized lawful and trustworthy operations, good working relationships, development through cooperation, and shared success.

The profile also stresses cooperation with industry associations, integration of industry resources, and the use of those relationships to support business development and brand building.

Winning Through People

Real estate brokerage is a people-intensive industry. The profile identifies people as the key element in creating enterprise value and treats the development and reserve of human resources as a strategic priority and one of the core elements supporting the company's future vision.

Strategy Determines the Future

The historical profile states that TWREB sought to lead the direction of industry development and become a benchmark that competitors could not easily surpass. It attributes this goal to strategic foresight, careful planning, and prudent long-range judgment.

Leadership Profile

Chun H. Xie — Founder and President

The historical profile describes Mr. Xie as an emerging real estate professional who achieved notable results within a short period, gained broad recognition, and received positive reviews from colleagues and clients for honesty and humility. The document states that within three years he had entered a New York real estate ranking's top twelve.

Mr. Bi Keshen (毕可深) — Real Estate Instructor and General Manager

The scanned Chinese name appears as 毕可深; the preferred English romanization should be confirmed. The profile describes him as highly knowledgeable in real estate theory and regulations and states that he taught more than 3,000 students throughout the Greater New York area. His advice to students emphasized earning money through proper means, obeying the law, and giving back to society.